Guinness World Records (GWR)

Guinness World Records (GWR)


Facilitate GWR’s first direct investment in PRC by providing comprehensive project management services in Beijing.

Incubate GWR commercial and marketing projects, provide general China consulting services and office support to GWR business development team and UK visitors.

Enable GWR to establish social media presence in China and support primary TV relationship with CCTV ahead of local operations.

Build up media partnership and support the increase of their adjudication business in China.

Incubate and support the GWR business while it builds its team in China.


Launch of all social media outreach feeds for GWR in China including verified weibo, renren, and weixin accounts.

Wholly-owned GWR subsidiary successfully completed its running launch in October 2013.

Greater China now fastest growing record breaking region with 14 staff in Beijing.

GWR China Nights on CCTV-1 continues as a No.1 rated show nationally in its time slot, with 211m unique reach at 2014 Spring Festival.


CMM-I enabled us to hit the ground running in China, providing on-the-ground expertise and resources throughout the process of establishing our own venture. Highly recommended!

– Alistair Richards, Global President GWR

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