CMM-I about us

About Us


With the same core team, based in Beijing, we have consistently been a part of the Chinese media landscape since it started to open up in the mid-1990s. We have helped shape the debate and direction that media in China is taking and will continue to do so in the future.

We have more experience than any other organization with what works, and what doesn't work structurally as international and Chinese media entities continue to develop projects and business together.


CMM-I history
Beijing Office

Anke Redl

Partner & Business Development Director

Anke Redl is half-German and half-British. She represents the third generation of her family living in China. She is a Graduate of the School of Oriental and African Studies (SOAS) in the UK and has been a scholar at Beijing University.

Anke began her professional media career as a producer with WDR/German TV. She later worked for the China Bureau of Reuters TV as well as the Financial Times Media & Telecoms in the UK. As such she went on clandestine camera assignments to North Korea, reported on the death of Deng Xiaoping and the handover of Hong Kong. More recently she has acted as the producer for a number of China related documentaries for German public TV.

Since 1999 Anke has been the Managing Director and Partner of China Media Management Inc. Besides her management responsibilities Anke has been instrumental building the German Films presence in China and managing the Sino-German Media Summit with partners Bosch Foundation and Global Times for the last 5 years.

She was named as one of 'Top Women in Media in Asia (Content Asia)' in 2014 and has spoken on and moderated numerous panels focused on the Chinese media industry.

Anke has been living in Beijing for over 15 years and speaks fluent Mandarin and her four-year old twin sons are now the fourth generation growing up in China.

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Beijing Office

Rowan Simons


Rowan is a British entrepreneur with over 25 years experience in the PRC media and sports sectors. From his eyewitness reports in 1989 to commissioning China's first music video and studio talk shows for BTV in 1993 and from negotiating the BBC's first full co-production with CCTV to advising on the 2008 Olympics and bringing the Premier League to Beijing, Rowan has played a key role in opening the Chinese media and sports industries since the start.

Since 2000, Rowan has been Chairman of OMI, a private group that advises the Boards of major international media and sports brands on China strategy. Rowan's clients have included adidas, BBC Worldwide, Coca-Cola, Eurosport, ITV, Nike, Premier League, Vodafone and The Weather Channel. Rowan has interests in a number of China-focused service ventures, including CMM-I and ClubFootball FC, the first independent soccer network in Beijing.

Rowan is the Founding Partner at CMM-I which started with his China-based contributions to media business journals such as Television Week in the late 1980s. He helped China establish international industry exchanges with the Shanghai TV Festival and Sichuan TV Festival through the 1990s, editing the first global China supplement for TV World, organizing the EU's first annual trade visits and launching the Beijing TV Week as the PRC's third official TV import fair.

Rowan was lead writer for the launch of Television Asia and was engaged by Reed Midem for the inaugural MIPASIA (now ATF) in 1994 and first China Day at MIPTV in 1995. This led to the launch of China Media Monitor and establishment of CMM-I in Hong Kong as China's first media information and event services company in 1997. The company's China Media Yearbook was the first authoritative English journal of record and Rowan has edited CMM-I information products since that time.

In 2002, Rowan was instrumental in CMM-I winning the Reed Midem agency account for China and his connections have helped establish MIPTV and MIPCOM as the must-attend industry events for the Chinese government and exhibitors such as CCTV, SMG and BBPA. In 2012, Rowan was awarded the SARFT Special Contribution Award at the Sichuan TV Festival for his services to international media exchange.

In the same year, Rowan accepted the part-time position of President, Greater China for Guinness World Records, taking responsibility for one of the world's best known brands in its most challenging market. Following CMM-I's provision of hothouse services, China is now GWR's fastest growing region and GWR China Nights continues to be the top-rated TV show in China at its prime time Spring Festival slot on CCTV-1.

As a CMM-I Partner, Rowan continues to represent the company and advises on key consultancy and event accounts, including Reed Midem.

A passionate advocate of fair play in sport, Rowan recounted his experiences in China in the critically acclaimed book “Bamboo Goalposts”, published by Macmillan and shortlisted for the 2008 William Hill Sports Book of the Year Award. It was published in Chinese as “Football Without Borders” by Xinhua in 2009.

Rowan lives and plays football in Beijing and is looking forward to welcoming Anke's two sons to the beautiful game.

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Beijing Office

Kristian Kender

Partner & Managing Director

Kristian Kender has lived and worked in Beijing for more than 15 years and speaks fluent Mandarin. A graduate of both The Ohio State University and the Beijing Language Institute, Kristian has been involved in the Chinese media industry since 1996 when he started his career at Claydon Gescher Associates, a China media focused law firm and consultancy.

Kristian joined CMM-I in 2003 as the head of its consulting practice where he was instrumental in building the China business for such clients as Sesame Workshop, National Geographic Films, ITV, All3Media and many more.

In 2015, Kristian took on the role of Managing Director.

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Beijing Office

Tammy Zhao

Partner & Director of Events

Ms. Zhao is a graduate of Tianshui Normal University in Gansu Province. She got her start in China's media business 19 years ago as a project assistant at Beijing-based RSA Media Relations, a media trade press firm.

Ms. Zhao speaks fluent English and has been managing the Events Department of CMM-I for more than 10 years now. She promotes and manages attendance by Chinese companies at international entertainment content markets including MIPTV/MIPCOM and MIDEM in Cannes, France and Singapore's Asia Television Forum (ATF).

Beijing Office

Gao Shan

Director of Administration & HR

Gao Shan was born in Beijing and graduated from Beijing Information Science & Technology University. She joined CMM-I and started her career as an administration assistant in 2002. Who would have thought then that she is still with the company 14 years later?

Over ten-plus years of working for CMM-I, Gao Shan has been growing side by side with the company, witnessing how CMM-I grew from a small into one of the leading organizations in the media industry. In the meantime, she has become an administration and HR professional.

She believes that anybody can make a difference if he or she is indefatigable and conscientious to the same job for a decade. Gao Shan speaks, reads and writes fluent English. Now, she serves as Administration and HR Director of CMM-I, primarily responsible for administration, finance and HR management.

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Beijing Office

Wang Zheng

Consulting Director

Wang Zheng majored in English language and literature at the Institute of International Studies, PLA, and acquired a MA degree of Communications and Media Studies from Peking University.

Zheng began his professional career as an English teacher in a Beijing college, and turned out to be one of the students' favorite teachers of the campus. Due to his love of books, he entered the publishing industry in 2001. As an area manager for one of China's biggest Publishers - FLTRP, he successfully developed local business.

When China's second national English newspaper - Global Times English edition – was established in 2009, he joined the founding team and was responsible for its marketing department. After a series of successful events and marketing campaigns, GT English edition quickly became a must-read for Embassies, Chambers of Commerce as well as expat communities in China. In 2011, Zheng joined Caixin Media, China's Financial Times, and was in charge of BD of its high-end magazine China Reform until he finally found his real interest in CMM-I in 2013.

After over ten years of experience in the media industry, Zheng has gained comprehensive insight and made remarkable accomplishments specifically in the book, newspaper and magazine industries.

Zheng lives happily with his wife and an adorable 2-year-old son in Beijing. He has travelled extensively in 27 among 31 provinces across China, as well as countries including America, Canada, Australia, Germany, Austria, just to name a few. He is a big fan of mountain climbing, soccer, guitar and Chinese classic literature.

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Beijing Office

Winnie Zhang

Administrative Assistant

Winnie was born in Beijing and successfully completed her studies at College of Arts & Science of Beijing Union University.

She joined CMM-I in 2011 as Administrative Assistant. Together with the Head of Administration & HR and working closely with CMM-I’s Consulting and Events Teams (and serving as the first person you will usually hear when you call CMM-I), Winnie ensures the smooth running of the company’s day-to-day business.

Beijing Office

Jojo Hu

Project Manager

As a graduate of Liao Ning Normal University , Jojo Joined in the independent studio hold by Belgian as a Designer Assistant for 2 years . At 2014 ,She devoted herself into Cultural exchange between China and worldwide ,CMM-I definitely is the best start for her ambition.  Jojo happily working for Event department mainly responsible for exhibitions on behalf of Reed Midem  , including MIPCOM/MIPTV/ATF for TV content industry ; MIDEM for music industry ; MIPIM ,MIPIM Japan/UK/Asia  for real estate industry . CMM-I to Jojo like Water to fish.

Beijing Office

Luan Tian

Project Assistant

Tian graduated from Goldsmiths, University of London with a Media and Communications degree. Having lived abroad for many years, Tian is fluent in English and experienced in communicating cross-culturally throughout her work. Her broad interest in different media – photography, world cinema, cultural technology and environmental protection – provides her with unique perspectives into media as an lived experience.

Since joining CMM-I in 2015, Tian has worked with clients such as German Films, National Geographic Cinema Venture and Bosch Foundation (China-Germany Media Forum).

Beijing Office

Haijing Zhao

Project Assistant

Haijing graduated from Beijing Normal University in 2014 majoring in journalism and communication. Then she worked for a charity organization as communication assistant. She joined in CMMI in 2015. At present she works for the Events Department as program assistant. Her job is to deal with clients’ inquiries for MIPTV/MIPCOM/MIPCANCUN/ATF/MIDEM/MIPIM. She is happy to be the little tiny bridge between Chinese companies and the world.

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