Outbound

We deliver commissioned research and provide confidential strategic counsel for Chinese media clients exploring and developing international markets.

A common mistake many Chinese companies make when attempting to access international markets is not to do any research first, but rather rely on the contacts that they’ve made in China or at markets. An important first step for any project is research on its viability as well as research on who would be the best potential partner to work with on it.

With the launch of its US office in 2014, as well as its international management team with extensive contacts throughout global media, CMMi should be your first stop to evaluate your international project possibilities, work with you to research the market for your project, develop a concrete strategy and roadmap for executing your project, as well as finding the right international partners for you.

We manage Chinese media business in the US, build Chinese brands into the fabric of the US media industry and promote and enable Sino-US cooperation in media. We help initiate, negotiate and implement strategic cooperation agreements with US partners.

After nearly 20 years of representing international media companies in the Chinese market, following the launch of its US office, CMMi now offers similar services to its Chinese clients.

CMMi can act as an on-the-ground office for a number of media clients to build their business in the US media market. We will establish the brand, engage in marketing activities, drive sales and initiate and help implement production and cooperation with US partners.

Many Chinese media companies are interested in entering into and developing their business in the US. By acting as an on-the-ground US office for Chinese media companies and organizations, we offer them the opportunity to buy into an existing contact network and reduce the risk associated with investing into a high-potential market that is difficult to nurture from afar.

While the US media market in particular is a highly developed media market with its own way and culture of doing business, many Chinese media companies attempt to engage in business dealings the same way they do in China, which usually doesn’t work. While nearly every Chinese businessperson believes that the way foreign companies can be successful in China is to have operations on the ground staffed by people that understand and know how to operate in China, Chinese companies often do not follow their own advice when trying to enter the US media market. By engaging with CMMi to develop your US business, you get the best of both worlds: an organization that not only understands the peculiarities of the Chinese media market, but also has an extensive range of contacts and knowledge about how to pitch partnerships to US based companies.

To help you understand the international market and expand your contact network, our tailored Road Shows offer face-to-face meetings with prospective business partners from the US and beyond. With full pre- and post-trip reports, each CMM-I managed visit equips you with a clear understanding of opportunities and challenges in your targeted sectors.

Whether this is your first foray into China and you are interested to meet key players, or you have some contacts in China already and have accumulated a few (good or bad) experiences, it is hard to know the full potential of the market for your brand and products.

To help first-time entrants and industry groups understand China, and to help companies with some experience to expand their contact and client networks into new provinces or sectors, we plan and execute Road Shows.

This means, we work with you to assess and define your offering for China, we schedule meetings on your behalf with TV networks, VOD sites, film and TV production houses, publishing and music companies, government agencies, media investors, content buyers and sellers.

We plan all the travel logistics and deliver a full pre-trip briefing. One or more experienced, bilingual CMMi consultants and project managers will accompany you to all meetings to facilitate communication, providing you with background knowledge and advice during discussions and negotiations with Chinese partners.

Following your visit, we aggregate meeting memos, market intelligence and recommendations into a comprehensive report, so you return from China with a clear understanding of key players, opportunities and challenges, along with a roadmap for next steps.

Many of our Road Show clients retain us for project or long-term Representation in China. To learn more about Representation services, please visit…

We make sure that you speak to the appropriate companies and people for your projects in international markets.

It is our experience that Chinese companies seeking international partnerships often limit themselves to those companies/people that they already know or those international companies with operations in China. While this strategy can work, we at CMMi believe there are more advantageous opportunities in the US and Europe for those Chinese companies that can find the best partners for their projects, rather than the best partners that are right in front of them.

For this reason, CMMi offers the service of reviewing projects that Chinese companies are interested in developing for the overseas markets. Following review of the project CMMi provides an initial feasibility study for the project as well as a list of best potential partners for the project (including contact details of the potential partners).