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  • Facilitate GWR's first direct investment in PRC by providing comprehensive project management services in Beijing
  • Incubate GWR commercial and marketing projects, provide general China consulting services and office support to GWR business development team and UK visitors
  • Enable GWR to establish social media presence in China and support primary TV relationship with CCTV ahead of local operations
  • Build up media partnership and support the increase of their adjudication business in China
  • Incubate and support the GWR business while it builds its team in China
Guinness World Records (GWR)
Content Distributors / Creators

From April 2011 to October 2013


  • Launch of all social media outreach feeds for GWR in China including verified weibo, renren, and weixin accounts
  • Wholly-owned GWR subsidiary successfully completed its running launch in October 2013
  • Greater China now fastest growing record breaking region with 14 staff in Beijing
  • GWR China Nights on CCTV-1 continues as a No.1 rated show nationally in its time slot, with 211m unique reach at 2014 Spring Festival
400% increase in revenue over contract period

• Research & Strategy
• Road Shows
• Business Development
• Content Distribution
• Co-Production with China


quote left CMM-I enabled us to hit the ground running in China, providing on-the-ground expertise and resources throughout the process of establishing our own venture. Highly recommended! quote right
– Alistair Richards, Global President GWR


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