Case study

An overview over some of our clients and projects we are currently working on or have worked on in the past

Sesame Workshop

MISSION

Sesame_Street_1-low

Realize client’s mission to implement a Chinese version of Sesame Street.

Build client’s business into the structure of the Chinese media landscape.

Create long term partnerships for client with key Chinese media entities.

Vet and negotiate with Chinese TV stations in order to secure local partner.

Develop deal structure with broadcast platform and licensing partners to provide for sustainable China business
Secure corporate sponsorship for live version of Sesame Street during the Shanghai Expo.

RESULTS

Locally produced show aired on Toonmax and went into syndication on CCTV-Kids and other platforms around China.

Securing of corporate sponsorship for live version of Sesame Street during the 2010 Shanghai World Expo.

Eventually led to opening of Sesame China office in 2013 to manage business.

QUOTE

CMM-I was able to help us successfully navigate the difficult world of Chinese media and communicate our unique message about providing entertainment and educational material that gives children the tools to learn in a way that enabled us to productively find a partner. Without CMM-I’s work, it’s doubtful that we would have been able to launch our China business as effectively as we did.

– Dan Victor, Former Head of International at Sesame Workshop

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Robert Bosch Foundation (RBF)

MISSION

MISSION

Find reliable media partner for high-level bilateral Sino-German forum and implement project.

Following securing of partner, manage communications between RBF and local Chinese partner.

Research and vet a variety of prospective partners from China’s media industry.

Help design the title, scope, type and content for the event (which became the China/Germany Media Forum).

Plan the event and all related logistics together with client and Chinese partner.

RESULTS

RESULTS

Recommended Global Times, China’s largest English language news publication, as most suitable partner.

The China/Germany Media Forum will be held for the 5th time in 2014. It has been attended by former German Chancellors and Presidents and top-level executives from both the German and Chinese media industries and contributed to enhancing dialogue, conflict resolution and mutual understanding between German and Chinese media.

The China/Germany Media Forum is now the highest level regular exchange between the heads of Germany and China’s top media organizations.

QUOTE

CMM-I has been our essential partner on the ground in China for the implementation of this project, which is one of RBF’s most high profile summits annually. With their hard work, professionalism and deep understanding of the Chinese media landscape from both the political and economic standpoint, they have been and continue to be an invaluable partner for us in successfully realizing this project.

– Oliver Radtke, Head of China Program RBF

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National Geographic Society (Digital Media, Archives and Giant Screen)

MISSION

Robonaut in action

Create partnerships in China for NGS business units outside of publishing and channel.

Identify and engage in initial discussions with potential online partners in China for National Geographic entities
Negotiate content deal terms and conclude deals on behalf of client.

Manage partner relationships and support project implementation.

RESULTS

AIRPLANES_Maldives_Seaplane_Flyover_6

Multi-year deal with Sina.com for a Chinese language co-branded mini-site for National Geographic Digital Media in China.

Archive ingestion deal between NGS and China’s State Council Film Archives.

Distribution of more than 20 National Geographic giant screen films to museums and theaters throughout China.

QUOTE

CMM-I was instrumental in our partner introduction and selection process for the China market. Their ability to reach the highest levels of almost any Chinese media organization, while at the same time providing a solid understanding of how things need to be structured at the working level prove invaluable to us in China.

– Ross Goldberg, Vice President Strategic Development National Geographic Society

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Guinness World Records (GWR)

MISSION

Jackie-Chan-low

Facilitate GWR’s first direct investment in PRC by providing comprehensive project management services in Beijing.

Incubate GWR commercial and marketing projects, provide general China consulting services and office support to GWR business development team and UK visitors.

Enable GWR to establish social media presence in China and support primary TV relationship with CCTV ahead of local operations.

Build up media partnership and support the increase of their adjudication business in China.

Incubate and support the GWR business while it builds its team in China.

RESULTS

Launch of all social media outreach feeds for GWR in China including verified weibo, renren, and weixin accounts.

Wholly-owned GWR subsidiary successfully completed its running launch in October 2013.

Greater China now fastest growing record breaking region with 14 staff in Beijing.

GWR China Nights on CCTV-1 continues as a No.1 rated show nationally in its time slot, with 211m unique reach at 2014 Spring Festival.

QUOTE

CMM-I enabled us to hit the ground running in China, providing on-the-ground expertise and resources throughout the process of establishing our own venture. Highly recommended!

– Alistair Richards, Global President GWR

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German Films

MISSION

MISSION

Increase the awareness of German films and film talent among the Chinese public and media community.

Promote the distribution of German films in China.

Plan attendance and operate German Films booth at key markets and trade fairs in Mainland China.

Plan and execute targeted events for German Films producers attending Shanghai International Film Festival and Shanghai TV Festival including 200+ person cocktail and producers lunches.

RESULTS

RESULTS

Planned and executed first Festival of German Cinema in China together with Goethe Institute China; Festival was held in October 2013 across 4 cities and 8 cinema chains and generated notable box office.

Films from Germany now among top non-studio film groups for flat fee sale into China.

QUOTE

We have worked with CMM-I for more than 7 years now and find them essential as a partner to implement the kinds of complex media projects with multiple partners that we require.

– Marriette Rissenbeek, Managing Director German Films

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Cineflix Rights

MISSION

Mayday_Air Disaster

Increase revenue from content sales into the Chinese market.

Reduce management time from Cineflix Rights dealing with communication and negotiations with Chinese platforms and buyers.

Formalize Cineflix’s finished program sales business in China and negotiate package deals on its behalf.

RESULTS

Cineflix Chinese Catalog_2013_1

Cineflix is now one of the top sellers to China’s TV and online industries, and is a well established brand name for content distribution.

QUOTE

Working with CMM-I allowed us to reduce greatly the amount of time we needed to spend communicating and negotiating with buyers and platforms in China, while at the same time significantly increasing our revenue.

– Chris Bluett, VP Sales Asia Pacific & Benelux

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all3media

MISSION

all3media

• Build all3media’s global production and distribution group business into the fabric of China’s content buying industry

• Connect all3media International and production companies under the all3media Group directly to Chinese platforms (traditional and online) and push sales efforts

• Initiate and negotiate format and program deals in China

• Plan, advise and facilitate communication and cooperation during production consultancies

• Support and advise on business development strategy

RESULTS

all3media 8

• all3media has become a household name among the international players active in China’s traditional TV and new media industries

• Major increase in revenue over contracted period

QUOTE

Utilizing CMM-I’s services was essential for us when we decided to focus more on the China market for our business. Their professionalism and transparency have allowed us to build our business directly with Chinese platforms.

– Louise Pederson, Managing Director all3media International

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