Sesame Workshop

Realize client's mission to implement a Chinese version of Sesame Street
Build client's business into the structure of the Chinese media landscape
Create long term partnerships for client with key Chinese media entities
Vet and negotiate with Chinese TV stations in order to secure local partner
Develop deal structure with broadcast platform and licensing partners to provide for sustainable China business
Secure corporate sponsorship for live version of Sesame Street during the Shanghai Expo

Sesame Workshop

Content Distributors / Creators

From January 2006 to March 2010

RESULTS

Locally produced show aired on Toonmax and went into syndication on CCTV-Kids and other platforms around China
Securing of corporate sponsorship for live version of Sesame Street during the 2010 Shanghai World Expo
Eventually led to opening of Sesame China office in 2013 to manage business

Services:

• Research & Strategy
• Road Shows
• Business Development
• Content Distribution
• Co-Production with China
• Events

QUOTE

CMM-I was able to help us successfully navigate the difficult world of Chinese media and communicate our unique message about providing entertainment and educational material that gives children the tools to learn in a way that enabled us to productively find a partner. Without CMM-I’s work, it’s doubtful that we would have been able to launch our China business as effectively as we did. quote right