Guinness World Records (GWR)

Facilitate GWR's first direct investment in PRC by providing comprehensive project management services in Beijing
Incubate GWR commercial and marketing projects, provide general China consulting services and office support to GWR business development team and UK visitors
Enable GWR to establish social media presence in China and support primary TV relationship with CCTV ahead of local operations
Build up media partnership and support the increase of their adjudication business in China
Incubate and support the GWR business while it builds its team in China

Guinness World Records (GWR)

Content Distributors / Creators

From April 2011 to October 2013

RESULTS

Launch of all social media outreach feeds for GWR in China including verified weibo, renren, and weixin accounts
Wholly-owned GWR subsidiary successfully completed its running launch in October 2013
Greater China now fastest growing record breaking region with 14 staff in Beijing
GWR China Nights on CCTV-1 continues as a No.1 rated show nationally in its time slot, with 211m unique reach at 2014 Spring Festival

400% increase in revenue over contract period

Services:

• Research & Strategy
• Road Shows
• Business Development
• Content Distribution
• Co-Production with China

QUOTE

CMM-I enabled us to hit the ground running in China, providing on-the-ground expertise and resources throughout the process of establishing our own venture. Highly recommended! quote right