China Media Monitor Headlines Archives

Tencent has announced its video channel is planning on further development by improving user experience and acquiring content. It has spent RMB500 million (US$77.20 million) establishing an Internet film and drama fund. It also invested RMB450 million (US$69.48 million) in China's leading production house, Huayi Brothers. Including content purchase and network construction, Tencent has to date invested more than RMB1 billion (US$154.4 million) to develop its video business. It also bought online broadcast rights to the 2010 World Cup, joining China's Internet video broadcast wars. According to Chinese research company iResearch, independent user numbers per day reached 16.81 million, surpassing Tudou and ranking in second place following Youku.

Beijing People's Radio Station has raised RMB101.44 million (US$15.44 million) through an ad auction for time in the next half year, an increase of 21% year-on-year. More than 90 advertisers attended the auction. Beijing Radio Station has continued to top advertising revenue charts among China's radio stations for many years. Its ad revenues have grown continually for 8 years. In 2010, China's radio stations made RMB9.63 billion (US$1.49 billion) in ad revenues, representing a year-on-year increase of 34%. However, this number was just 4% of the entire advertising revenues in China. It also means huge potential exists in the radio advertising market.

Growth in China's adspend growth in the first quarter slowed to 17% year-on-year according to research company CTR. The slowdown is contributed to the stable development of the macro economy. TV still dominated the market in the first quarter, occupying 79% market share. Central and provincial level TV channels increased advertising rates most. But radio increased fastest in revenues, 39% year-on-year. Magazines and newspapers followed with 17% and 13% respectively. The cosmetics, bathroom products and food industries spent most on advertising in the first quarter.

CMM-I has published a digital version of its latest 'C' magazine. You can view it at: http://www.cmmintelligence.com/?q=node/47. 

The latest 'C', published at MIPTV 2011, features special reports on China's documentary market, exclusive interviews with BRFT Deputy Director Pang Wei and the General Manager of CCTV's new media subsidiary CNTV, Wang Wenbin, and much more.

'C' magazine's mission is to track Chinese media content within international markets and international content within the Chinese market. With its thoroughly researched editorial content on key developments and players in the Chinese media market, 'C' bridges the information gap between the Chinese and international media markets.

Moreover, 'C' provides Chinese media firms and foreign companies involved in the Chinese media market; giving an exclusive opportunity to showcase their best content in an English-language magazine that reaches international media executives and buyers.

For more info on 'C' and advertising opportunities, please contact us here.

China Film Group (CFG) and Chinese portal Sohu will soon jointly launch the “Seven Films Program”. The program that will invite both 7 high profile male actors and actresses to direct a short film. These short films are to feature stories about love, growth and courage. This program is also another big production of Sohu’s self production after two successful series called Marriage of Qian Duoduo (Qian Duoduo Jiaren Ji) and Crazy Office (Fengkuang Ban Gong Shi).