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Home › INFORMATION PRODUCTS › Search the Archive › China Media Monitor, Vol 2, Issue 8, April 07, 1998

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China Media Monitor, Vol 2, Issue 8, April 07, 1998

  • CHINA MEDIA ANALYSIS

  • POLICY & REGULATION

  • New Ministry Formed on April 1....
  • SECTOR REPORTS

  • Television

  • ESPN, MTV Most Widely Carried Niche on Cable Services
    C Vision to Launch Chinese Channel in Autumn
    CETV Lands Ad Deal and Stays Alive
    Mainland Group Rumoured to be in Offer for ATV Shares
    Shanghai Cable Sends Youth Team to World Soccer Championships
  • New Media

  • Casil Raises US$ 40 Million for Mainland Comms Investment
  • Advertising

  • China Formula 1 TV Rights Resold
    Condom Distribution: Censored
    Jiangxi TV Auctions Off Prime Time Billboards
    Shanghai Foreign Agencies Out-earning Local Shops
    Bates China Records 60% Growth in 1997 - Bodes Well for International Shops
  • STATISTICS

  • Top 20 Citiies by Adspend 1997
    Beer Brand Name TV Advertising January 1998
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