China Media Monitor Headlines Archives

Hunan Broadcasting System is expected to exceed RMB4.5 billion (US$679 million) in advertising income in 2010, reports Chinanews web. Of this total, Hunan Satellite TV will contribute more than RMB3.6 billion (US$543 million), up 60% year on year, and is expected to top all provincial satellite TV channels by ratings, following CCTV-1.

The Hunan Satellite TV Primetime ad auction for 2011 was held in Changsha on November 10 with more than 400 enterprises present. The auction raised RMB3.36 billion (US$507 million).

Anhui TV International, a comprehensive and round-the-clock Chinese TV channel targeting overseas viewers, has completed coverage of the whole of Europe through the Great Wall TV Platform that is operated by China International TV Corporation (CITVC). The channel has been available to 100,000 viewers in North America since March 2009.

Beijing Municipal Bureau of Radio, Film and TV (BRFT) will distribute 1 million and 1.3 million HD set-top boxes to cable TV households for free in 2010 and 2011 respectively. In 2009, it distributed 300,000 HD set-top boxes. The households receiving HD set-top boxes are located in areas where the cable TV network two-way transformation has been completed, according to BRFT.

British Broadcasting Corporation (BBC) purchased the broadcast rights for Chinese TV animation NoNo Forest (Nuo Nuo Senlin) at 2010 MIPCOM in Cannes, reports Xinhua, on November 5. NoNo Forest (Nuo Nuo Senlin), created and produced by Suzhou Shiao Animation Production Company, is a 3D animation series full of Chinese comedy without dialogue. The series runs for 80 episodes of 5 minutes.

NoNo Forest (Nuo Nuo Senlin) has already aired on more than 200 TV channels in mainland China, including CCTV-Kids, and nearly 40 TV channels in approximately 20 foreign countries. It has also screened on new media platforms, such as public transport TV and aviation media. Spin-off products in nearly 200 categories are also available.

Domestic Chinese film After Shock (Tangshan Dadizhen) was screened for a week by North America’s leading commercial cinema lines in key cities, such as New York, Los Angeles, Chicago, San Francisco, Washington DC, Boston, Seattle, Toronto, and Vancouver, reports the cnstock.com web, citing the copyright owner Huayi Bros. Previously, Chinese films have only been seen via North America’s art cinema lines. After Shock has also launched in Korean and British commercial cinemas.