CMMI

ROAD SHOWS

To help you understand the China market and expand your contact network, our Road Shows offer face-to-face meetings with prospective business partners in China. Each CMM-I managed visit equips you with a clear understanding of opportunities and challenges in your targeted sectors.

Whether this is your first foray into China and you are interested to meet key players, or you have some contacts in China already and have accumulated a few (good or bad) experiences, it is hard to know the full potential of the market for your brand and products.

To help first-time entrants and industry groups understand China, and to help companies with some experience to expand their contact and client networks into new provinces or sectors, we plan and execute Road Shows.

This means, we work with you to assess and define your offering for China, we schedule meetings on your behalf with TV networks, VOD sites, film and TV production houses, publishing and music companies, government agencies, media investors, content buyers and sellers.

We plan all the travel logistics and deliver a full pre-trip briefing. One or more experienced, bilingual CMM-I consultants and project managers will accompany you to all meetings to facilitate communication, providing you with background knowledge and advice during discussions and negotiations with Chinese partners.

Following your visit, we aggregate meeting memos, market intelligence and recommendations into a comprehensive report, so you return from China with a clear understanding of key players, opportunities and challenges, along with a roadmap for next steps.

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RESEARCH & STRATEGY

We deliver commissioned research and provide confidential strategic counsel for international media clients exploring and developing business in China.

China wants and needs global media cooperation. Our experienced US, European and Chinese team provides strategic research and consulting services for international media clients that want to successfully enter and develop business in this complicated market.

In a country where doors open and close quickly, statistics can be unreliable and regulations change frequently, we base our advice on hands-on consulting: we work with you to define your offering and then engage in face-to-face interaction with relevant Chinese prospects on your behalf.

Supported with hard data where applicable, we aggregate direct market feedback and apply our decades of experience to determine where the opportunities lie and how you can capitalize.

In our final Research & Strategy report, which we often present in person at our client’s headquarters, we make detailed recommendations for your market entry and development. Transparency and honesty are our guiding principles and if the market prospects are weak, we will tell you straight.

With CMM-I, you receive all details of the prospects we contact on your behalf, so you can independently follow up on all opportunities we discover.

Many of our Research & Strategy clients retain us to organize a Road Show or for project implementation and business development services.

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