Archives for 2019

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German Films



Increase the awareness of German films and film talent among the Chinese public and media community.

Promote the distribution of German films in China.

Plan attendance and operate German Films booth at key markets and trade fairs in Mainland China.

Plan and execute targeted events for German Films producers attending Shanghai International Film Festival and Shanghai TV Festival including 200+ person cocktail and producers lunches.



Planned and executed first Festival of German Cinema in China together with Goethe Institute China; Festival was held in October 2013 across 4 cities and 8 cinema chains and generated notable box office.

Films from Germany now among top non-studio film groups for flat fee sale into China.


We have worked with CMM-I for more than 7 years now and find them essential as a partner to implement the kinds of complex media projects with multiple partners that we require.

– Marriette Rissenbeek, Managing Director German Films

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Cineflix Rights


Mayday_Air Disaster

Increase revenue from content sales into the Chinese market.

Reduce management time from Cineflix Rights dealing with communication and negotiations with Chinese platforms and buyers.

Formalize Cineflix’s finished program sales business in China and negotiate package deals on its behalf.


Cineflix Chinese Catalog_2013_1

Cineflix is now one of the top sellers to China’s TV and online industries, and is a well established brand name for content distribution.


Working with CMM-I allowed us to reduce greatly the amount of time we needed to spend communicating and negotiating with buyers and platforms in China, while at the same time significantly increasing our revenue.

– Chris Bluett, VP Sales Asia Pacific & Benelux

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• Build all3media’s global production and distribution group business into the fabric of China’s content buying industry

• Connect all3media International and production companies under the all3media Group directly to Chinese platforms (traditional and online) and push sales efforts

• Initiate and negotiate format and program deals in China

• Plan, advise and facilitate communication and cooperation during production consultancies

• Support and advise on business development strategy


• all3media has become a household name among the international players active in China’s traditional TV and new media industries

• Major increase in revenue over contracted period


Utilizing CMM-I’s services was essential for us when we decided to focus more on the China market for our business. Their professionalism and transparency have allowed us to build our business directly with Chinese platforms.

– Louise Pederson, Managing Director all3media International

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We initiate and help implement Sino-foreign co-productions in film and TV.

More and more Chinese production companies develop projects on a global level. With its extensive network of international contacts built up over more than 20 years in the business, CMMi can assist you in finding the best possible co-production partner for your project. Whether you seek funding, distribution, or technical cooperation, CMMi is qualified to act on your behalf in terms of finding the right partner, working with them to best understand what your production needs are, and insuring both sides came come to an agreement.

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We deliver commissioned research and provide confidential strategic counsel for Chinese media clients exploring and developing international markets.

A common mistake many Chinese companies make when attempting to access international markets is not to do any research first, but rather rely on the contacts that they’ve made in China or at markets. An important first step for any project is research on its viability as well as research on who would be the best potential partner to work with on it.

With the launch of its US office in 2014, as well as its international management team with extensive contacts throughout global media, CMMi should be your first stop to evaluate your international project possibilities, work with you to research the market for your project, develop a concrete strategy and roadmap for executing your project, as well as finding the right international partners for you.

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We manage Chinese media business in the US, build Chinese brands into the fabric of the US media industry and promote and enable Sino-US cooperation in media. We help initiate, negotiate and implement strategic cooperation agreements with US partners.

After nearly 20 years of representing international media companies in the Chinese market, following the launch of its US office, CMMi now offers similar services to its Chinese clients.

CMMi can act as an on-the-ground office for a number of media clients to build their business in the US media market. We will establish the brand, engage in marketing activities, drive sales and initiate and help implement production and cooperation with US partners.

Many Chinese media companies are interested in entering into and developing their business in the US. By acting as an on-the-ground US office for Chinese media companies and organizations, we offer them the opportunity to buy into an existing contact network and reduce the risk associated with investing into a high-potential market that is difficult to nurture from afar.

While the US media market in particular is a highly developed media market with its own way and culture of doing business, many Chinese media companies attempt to engage in business dealings the same way they do in China, which usually doesn’t work. While nearly every Chinese businessperson believes that the way foreign companies can be successful in China is to have operations on the ground staffed by people that understand and know how to operate in China, Chinese companies often do not follow their own advice when trying to enter the US media market. By engaging with CMMi to develop your US business, you get the best of both worlds: an organization that not only understands the peculiarities of the Chinese media market, but also has an extensive range of contacts and knowledge about how to pitch partnerships to US based companies.

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To help you understand the international market and expand your contact network, our tailored Road Shows offer face-to-face meetings with prospective business partners from the US and beyond. With full pre- and post-trip reports, each CMM-I managed visit equips you with a clear understanding of opportunities and challenges in your targeted sectors.

Whether this is your first foray into China and you are interested to meet key players, or you have some contacts in China already and have accumulated a few (good or bad) experiences, it is hard to know the full potential of the market for your brand and products.

To help first-time entrants and industry groups understand China, and to help companies with some experience to expand their contact and client networks into new provinces or sectors, we plan and execute Road Shows.

This means, we work with you to assess and define your offering for China, we schedule meetings on your behalf with TV networks, VOD sites, film and TV production houses, publishing and music companies, government agencies, media investors, content buyers and sellers.

We plan all the travel logistics and deliver a full pre-trip briefing. One or more experienced, bilingual CMMi consultants and project managers will accompany you to all meetings to facilitate communication, providing you with background knowledge and advice during discussions and negotiations with Chinese partners.

Following your visit, we aggregate meeting memos, market intelligence and recommendations into a comprehensive report, so you return from China with a clear understanding of key players, opportunities and challenges, along with a roadmap for next steps.

Many of our Road Show clients retain us for project or long-term Representation in China. To learn more about Representation services, please visit…

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We make sure that you speak to the appropriate companies and people for your projects in international markets.

It is our experience that Chinese companies seeking international partnerships often limit themselves to those companies/people that they already know or those international companies with operations in China. While this strategy can work, we at CMMi believe there are more advantageous opportunities in the US and Europe for those Chinese companies that can find the best partners for their projects, rather than the best partners that are right in front of them.

For this reason, CMMi offers the service of reviewing projects that Chinese companies are interested in developing for the overseas markets. Following review of the project CMMi provides an initial feasibility study for the project as well as a list of best potential partners for the project (including contact details of the potential partners).

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We initiate and help implement Sino-foreign co-productions in film and TV.

Finding co-production partners is hard. Finding the right co-production partners can be nearly impossible. These challenges notwithstanding, co-development and co-production of feature films, documentary features and TV programs together with Chinese partners is an increasingly relevant and – if done right – lucrative option for foreign producers wishing to successfully nurture the Chinese market.

With its long running track record in the Chinese market and knowledge of local production houses, CMMi knows which companies have a history of getting the job done, and which ones don’t. We also understand the regulatory and commercial environment for co-productions and how things work concretely on the ground in China. With this combination we are able to save time and money on your project.

So next time you’re looking for a co-production partner in China, let us take your project around to the best possible partners and help you find the right partner and best deal.

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We promote your content, create leads and help drive your program sales to TV networks, VOD sites, producers and independent buyers.

China has over 2,000 TV channels competing for eyeballs. Powerful VOD sites intensify the competition and the demand for content. Chinese production entities have stepped up their production efforts in recent years, both in terms of quantity and quality, to satisfy the demand for content.

However, Chinese audiences and distribution platforms also seek TV programming and formats from abroad. As elsewhere in the world, global hit brands such as The Voice, Got Talent, the Idols franchise, Breaking Bad, Skins or Sherlock, just to name a few examples, are most sought after by platforms and audiences. Beyond these major deals that generate massive PR in the West and China alike, Western content distributors and Chinese buyers strike other deals, both big and small, on a regular basis.

CMMi supports international TV program and formats producers and distributors to efficiently and successfully promote and sell content to China’s plethora of TV networks, VOD sites, producers and independent buyers.

We have consistently enabled our clients to increase their revenue from Mainland China by over 150% annually and facilitated package and individual deals between foreign and Chinese parties for thousands of hours and episodes of drama, entertainment and factual content.

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