SECTOR REPORTS     Buy now!

Overview

The CMM-I Sector Report Series brings you the latest analysis of China's content industry: Advertising, TV, Film, New Media, Publishing and Media Policy. Released on a regular basis, reports cover such areas as China’s online video industry and the effects of the recent WTO ruling on China’s media import and distribution markets.

Please click here to learn more about the topics covered in individual reports.

CMM-I Information Products' clients include:

World Sport Group Pte. Ltd, Macquarie Capital (Hong Kong) Ltd, BBC Worldwide, MTV Asia LDC, HBO Singapore...[more]

Readers' Comments:

CMM-I’s info products help us keep track on what’s happening in China and it’s useful to our business development there." Karen Leung, Business Development Executive, BBC Worldwide (Asia) Ltd....[more]

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CMM-I Sector Report Series

For questions or comments regarding our sector reports, please send an email to info(at)cmmintelligence(dot)com.

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Abstracts 

STATISTICS: 2002-2010 PRC Media Statistics Author: CMM Intelligence. Publish date: Q2, 2010, Price: EUR 490

2002-2010 PRC Media Statistics, the latest authoritative data collated from multiple published sources provides a comprehensive one stop statistical guide to the current size, and the speed and scope of growth, in China’s TV, film, radio, print, advertising and new media industries.  

The report covers everything from terrestrial, cable, digital and pay TV operators and their respective households to 3D, digital and analog cinema screens and distribution of imported and domestic titles. From how many books, magazines and newspapers are published to how many urban and rural citizens are accessing the Internet through dial-up, broadband and mobile phones, it also brings together official NSBC, SARFT, CNNIC, SAIC, MIIT and GAPP statistics to show how much is being made in advertising, subscription, box office, e-commerce and other revenues.

I have a question or comment.            I want to purchase this report!             Table of Contents
 

FILM: China Film Report 2009: The Rise of an Industry to be Reckoned With Author: CMM Intelligence. Publish date: Q2, 2010, Price: EUR 295

China's film industry continued to stake its claim as the world's fastest growing film market in 2009, with total film revenues growing 26.47% year-on-year to US$1.56 billion. Cinema construction and growing audience numbers spurred the national box office ahead by 42.96% to top US$909.22 million. Against this backdrop of spectacular growth, China has continued to stress the propaganda function of the film industry while the WTO upheld a US complaint against the restrictions on imported films. Can the industry as a whole continue its spectacular ascent or will conflicting forces hold it back? To help you understand this complex market, China's Film Industry in 2009-2010 examines the year that was and looks ahead to the issues that will shape the years to come.

I have a question or comment.            I want to purchase this report!             Table of Contents

ADVERTISING: Now You See It - TV Program Sponsorship & Product Placement in China Author: CMM Intelligence. Publish date: Q2, 2010, Price: EUR 295

In Now You See It, CMM-I presents the first independent investigation into the intensely grey area of ‘second category’ or ‘soft’ advertising across China’s broadcast, film, new media and publishing sectors.

From official regulations to the reality of product placement in privately funded TV dramas, Now You See It is the first report to reveal the operators exploiting these revenue streams and how they do it.

Now You See It reviews advertising industry growth and reveals how sponsorship became an ingrained part of Chinese media culture. With case studies, statistics and insight from the players, we will unveil the full extent of ‘second category’ advertising in China.

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CONTENT: China’s Online Video Sites - Competitive Landscape, Regulation, Monetization, and the Changing Habits of China’s Consumers - SECOND EDITION Authors: David Wolf and CMM Intelligence. Publish date: Dec 6, 2010, Price: EUR 295

China's top online video site, Youku, raised US$203 million in its New York IPO on December 8, 2010. Tudou, Youku's strongest competitor, also announced its international IPO, which is expected to take place in the first quarter of 2011. In light of the current IPO fever in China's online video industry, CMM-I published a Second Edition of its report on China's Online Video Sites - Competitive Landscape, Regulation, Monetization and the Changing Habits of China's Consumers.

This report takes a unique look at one of China’s most dynamic media sectors, a must-read for investors, media executives, and industry analysts alike. For an extract of the report including the table of contents and executive summary, please click on the link below.

Facing greater opportunities and more daunting challenges than their overseas counterparts, are China’s online video operators set to displace the state-controlled television establishment and become the vector for China’s global soft power? Or will they be crushed under the wheels of the nation’s rigid media policies?

It is our purpose with this report to review the broader opportunities and challenges faced by all companies in the online video sector in China. In so doing, we define the factors necessary for success, thus facilitating better analysis of each enterprise.

I have a question or comment.            I want to purchase this report!             Table of Contents and Exec Summary 

POLICY: The WTO Ruling on Importing Entertainment Products into China - What Does It Mean for You? Authors: David Wolf and CMM Intelligence. Publish date: Q1, 2010, Price: EUR 295

In August 2009, a World Trade Organization panel ruled against China’s system of monopoly control over entertainment products. Was this the victory supporters hailed as the dawn of a new day for American and global entertainment companies in the China market? Will China ultimately comply with the ruling, or will it circumvent it? Is China’s regulatory system the biggest problem the global entertainment industry faces in China, or does it simply mask even greater challenges that lie in wait? This paper examines all of these issues in depth, and suggests a path forward for China and the industry.

I have a question or comment.            I want to purchase this report!             Table of Contents