Hunan TV To Make Its Hit Shows Exclusive to its Own VOD Site
Hunan TV declared that it would exclusively broadcast some of its own hit shows on its own video website: www.hunantv.com, instead of licensing them to China’s already established VOD platfoms.
First bunch of exclusive broadcasting programs include some of its recent hit dramas and shows, eg. Song of Vengeance (Chang Zhan Ji), Divas Hit the Road (Hua Er Yu Shao Nian) and X-change (Bian Xing Ji) Season 8 etc, instead of distributing to VOD sites.
The move is seen as a way to use Hunan TV show’s to prop up the broadcasters fledgling efforts to launch a consumer facing VOD platform.
Serveral months ago, Hunan TV received US$32 (RMB 200) million licensing fee from IQiyi for 5 hit shows (iQiyi Naming Deal Recoups Acquisition Costs. http://www.cmmintelligence.com/?q=node/12047 )
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