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Research and strategy: man talking

Research & Strategy

We deliver commissioned research and provide confidential strategic counsel for international media clients exploring and developing business in China.

China wants and needs global media cooperation. Our experienced US, European and Chinese consulting team provides strategic research and consulting services for international media clients that want to successfully enter and develop business in this complicated market.

In a country where doors open and close quickly, statistics can be unreliable and regulations change frequently, we base our advice on hands-on consulting: we work with you to define your offering and then engage in face-to-face interaction with relevant Chinese prospects on your behalf.

Supported with hard data where applicable, we aggregate direct market feedback and apply our decades of experience to determine where the opportunities lie and how you can capitalize.

In our final Research & Strategy report, which we often present in person at our client’s headquarters, we make detailed recommendations for your market entry and development. Transparency and honesty are our guiding principles and if the market prospects are weak, we will tell you straight.

With CMM-I, you receive all details of the prospects we contact on your behalf, so you can independently follow up on all opportunities we discover.

Many of our Research & Strategy clients retain us to organize a Road Show or for project implementation and long-term business development services.

Our Research & Strategy Clients
Red Bull Media House Deutsche Welle UK Film Council Reed Exhibitions