China has over 2,000 TV channels competing for eyeballs. Powerful VOD sites intensify the competition and the demand for content. Chinese production entities have stepped up their production efforts in recent years, both in terms of quantity and quality, to satisfy the demand for content.
However, Chinese audiences and distribution platforms also seek TV programming and formats from abroad. As elsewhere in the world, global hit brands such as The Voice, Got Talent, the Idols franchise, Breaking Bad, Skins or Sherlock, just to name a few examples, are most sought after by platforms and audiences. Beyond these major deals that generate massive PR in the West and China alike, Western content distributors and Chinese buyers strike other deals, both big and small, on a regular basis.
CMMi supports international TV program and formats producers and distributors to efficiently and successfully promote and sell content to China’s plethora of TV networks, VOD sites, producers and independent buyers.
We have consistently enabled our clients to increase their revenue from Mainland China by over 150% annually and facilitated package and individual deals between foreign and Chinese parties for thousands of hours and episodes of drama, entertainment and factual content.