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MISSION

  • Create partnerships in China for NGS business units outside of publishing and channel
  • Identify and engage in initial discussions with potential online partners in China for National Geographic entities
  • Negotiate content deal terms and conclude deals on behalf of client
  • Manage partner relationships and support project implementation
National Geographic Society (Digital Media, Archives and Giant Screen)
Content Distributors / Creators

From January 2006 to Present

RESULTS

  • Multi-year deal with Sina.com for a Chinese language co-branded mini-site for National Geographic Digital Media in China
  • Archive ingestion deal between NGS and China's State Council Film Archives
  • Distribution of more than 20 National Geographic giant screen films to museums and theaters throughout China
Services:

• Research & Strategy
• Road Shows
• Business Development
• Content Distribution

QUOTE

quote left CMM-I was instrumental in our partner introduction and selection process for the China market. Their ability to reach the highest levels of almost any Chinese media organization, while at the same time providing a solid understanding of how things need to be structured at the working level prove invaluable to us in China. quote right
– Ross Goldberg, Vice President Strategic Development National Geographic Society

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